Digithun Worldwide Meets depa to Discuss Thailand's Digital Economy Agenda

Bangkok, 25 November 2025 — Digithun Worldwide met the Digital Economy Promotion Agency (depa) to present its technology capabilities and to discuss how Thai digital companies reach the government support mechanisms depa administers.

Digithun's Managing Director and working team were received by Dr. Sakkawet Yorsaeng, Vice President for the Digital Investment and Industry Promotion Department at depa, an agency under Thailand's Ministry of Digital Economy and Society.

What Digithun presented

Digithun set out its work across three practice areas — data foundation, AI solutions and commerce — supported by software implementation, big data, machine learning and Google Cloud analytics capability.

The company holds ISO/IEC 29110 certification, the software lifecycle standard that is a prerequisite for listing on Thailand's government Digital Service Catalog. The 1 Voice Call Insight was among the delivery examples discussed.

Digithun also presented ShopSCAPE, its e-commerce platform-as-a-service, which is built to become a marketplace for Thai SMEs — one that keeps commerce spending inside the Thai economy rather than routing it to foreign platforms.

ShopSCAPE's argument is that understanding buyer behaviour is what separates a storefront from a business. It combines a customer data platform, big data, AI and marketing automation, with AI commerce capability available out of the box: AI search, AI agents, AI facial skin analysis and Google Try-On.

What depa outlined

Dr. Sakkawet described the mechanisms depa uses to develop Thailand's digital economy:

• Digital Startup Fund — grant funding and co-investment for early-stage and growth-stage companies
• Capital gains tax measures for qualifying digital investment
• Thailand Digital Catalog — the route for Thai digital providers to reach the government market, via the dSURE standard and procurement privileges for certified digital products
• BOI digital industry incentives — corporate income tax exemptions scaled to business size
• depa Digital Transformation Fund — support for technology adoption across industry sectors

He closed with guidance for the Digithun team on preparing to enter those mechanisms. These are the programmes depa makes available; Digithun has not been awarded any of them.

Why it matters

Thailand's public sector is one of the largest buyers of digital services in the country, and the Digital Service Catalog is how it buys them. Standards like ISO/IEC 29110 and dSURE are the entry conditions — the same discipline in software lifecycle and product assurance that enterprise clients audit for in the private sector.

For Digithun, meeting those conditions serves both markets at once. For Thai SMEs, it is the foundation ShopSCAPE needs to become a credible domestic alternative at national scale.

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Source: depa's post about the meeting, 25 November 2025. Dr. Sakkawet Yorsaeng's name and title are as published on depa's management team page. This was a discussion, not an agreement: no memorandum, partnership, funding award or endorsement is described here or implied.