Services

// Healthcare AI

AI for healthcare, built inside the rules you already work under

Patient data does not get a pilot exception. We design healthcare AI the way your compliance team would if they wrote code — governance first, then the use case.

Talk to our team Request a current-state review

One of two teams in Asia Pacific recognised by Google as a Healthcare AI Expert.

// Where generic vendors stop

Healthcare is where generic AI vendors stop.

Every capable engineering team can build a chatbot. Very few can put one near a patient record and still pass review.

  • The compliance review kills the project, late

    Governance arrives after the build, as a veto rather than a design input. The work is already sunk by then.

  • Clinical data does not behave like commercial data

    Free-text notes, Thai and English mixed in one field, coding systems that disagree, and records that cannot leave their system.

  • The vendor does not speak hospital

    They optimise a funnel metric while the medical team is asking who is accountable for a wrong answer. Both sides leave frustrated.

  • Marketing wants growth; the risk register says no

    Patient acquisition ideas stall because nobody can show how personal data would be handled at each step.

// What we take on

What we build.

  • Governance and data design for PDPA

    Consent, minimisation, retention, access and audit trails specified before the first model call. Written so your DPO and your engineers read the same document.

  • Patient-data-safe architecture

    De-identification, segregation and access boundaries designed so sensitive fields never travel further than they must.

  • Clinical and Thai-language NLP

    Working with free-text notes and mixed Thai/English clinical language — extraction, structuring and search that survives real records — structured into a platform your analysts can use.

  • Agentic AI for hospital operations

    Agents for the repetitive internal work: routing enquiries, drafting documentation, retrieving policy and prior cases, escalating to a human by rule.

  • Marketing AI for health groups

    Preventive, aesthetic, clinical-trial and treatment journeys — personalisation that operates on consented data only, with the boundary written down.

  • Evaluation with clinical review in the loop

    Evaluation sets built with your clinicians, not by us alone, and scored again after every change.

// How a project runs

Governance is phase one, not a checkpoint at the end.

  1. Governance and data boundaries

    We work with your compliance, IT and clinical stakeholders to define what data may be used, by whom, for what, and where it may travel.

    • A data governance specification
    • A PDPA-aligned data flow map
    • A written scope of what is out of bounds
  2. Data foundation

    Safe access to the sources the use case needs — de-identified or segregated as agreed — plus the structuring work that clinical text always requires.

    • An ingestion and de-identification pipeline
    • A structured dataset
    • A data quality report
  3. Use case build and clinical evaluation

    We build against an evaluation set defined with your clinicians, with refusal and escalation rules explicit from the first version.

    • The working system
    • Evaluation results reviewed by your team
    • Guardrail documentation and an audit log design
  4. Production under supervision

    Controlled rollout, monitoring of both quality and access, and handover to the team that will run it.

    • Production deployment
    • Monitoring and audit dashboards
    • A runbook and staff training

Sequence and timeline are agreed with you before work starts — and in healthcare, the governance phase is not one you can buy your way past.

// Where this has run

Where this has run.

  • A major Thai hospital group

    A long-running healthcare AI and data engagement with one of Thailand’s largest hospital groups.

  • Marketing agentic AI for a hospital group

    Agentic AI for patient marketing journeys across preventive, aesthetic and treatment lines, built inside consent boundaries.

  • Recognition

    Google APAC recognised our team as a Healthcare AI Expert — one of two in Asia Pacific.

Client names and figures appear here only after the client has approved them in writing. In healthcare, that is not a formality — it is the point.

// Technology partners

The Data, AI and Agentic AI stack we build on.

We build on Google Cloud as a certified implementation partner, with multi-cloud delivery across BytePlus and Alibaba Cloud where the workload calls for it. From strategy through production, our deepest work is in Data Analytics, Data Foundation, Healthcare AI and Retail AI.

// Why teams call us

Why healthcare teams call us.

// Common questions

What hospital teams ask first.

Can AI touch patient data at all under PDPA?

Yes, within limits you have to design for rather than assume. In practice that means a lawful basis and consent state you can evidence, data minimisation, de-identification wherever the use case allows it, and access and audit controls that show who saw what. We specify all of it in phase one, before any model is involved. We are not your legal advisor — we build to the requirements your DPO and counsel set, and we make those requirements concrete in a governance-first architecture.

Does our data have to leave the hospital?

That is a design decision, and often the answer is no. We work with de-identification and segregation so that identifiable data stays where it is governed, and only what is necessary moves. Where a workload must stay in a specific region or environment, we design for that constraint from the start.

Our clinical notes are messy, in Thai and English, and often free text. Is that workable?

That is the normal starting condition, and it is most of the engineering. Extraction and structuring of mixed Thai/English clinical text is part of the data foundation phase — we do not treat clean data as a precondition.

Who is accountable when the AI is wrong?

Your organisation is, which is exactly why we design for it: explicit refusal rules, escalation to a named human role, evaluation sets reviewed by your clinicians, and logs that let you reconstruct any answer after the fact. A system that cannot explain what it did has no place near clinical work.

Can you help with marketing use cases, not only clinical ones?

Yes — patient acquisition and lifecycle marketing for health groups is a large part of what we do, and it carries its own consent constraints. Same order of work: define what consented data may be used for, then build. It rests on the same customer data platform work we do outside healthcare, inside tighter consent limits.

Bring us the use case your compliance review stopped

We would rather look at the one that failed than the one that is easy. That conversation tells you quickly whether it was the idea or the design that was wrong.

Talk to our team Request a current-state review

Innovate for the better tomorrow.

// Corporate update

Our
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