Services
// Our services
Deep input.
Real output.
Every engagement starts with understanding your problem deeply — then we design, build and run the answer: data foundations, analytics, AI and agentic systems, delivered by a Google Cloud–certified team that stays accountable in production.
We work across the full arc of a data and AI initiative — advisory, architecture, implementation, licensing and managed operations. Most clients start with one hard problem. Most stay because we solve the next one too.
- Google Cloud Partner & Authorized Reseller
- Data Analytics SpecializationGoogle Cloud
- Healthcare & Life Sciences RecognitionGoogle Cloud
- 1 of 8 PanyaThAI Agentic AI PartnersGoogle Cloud Thailand
- ISO/IEC 29110audited by SGS
// Start here
Start where you are
| If this is your situation | Start here |
|---|---|
| "The migration has not moved in a year" | Cloud Migration |
| "Our cloud estate grew without a plan" | Cloud Foundation |
| "Nobody agrees on the numbers" | Data Platform & AI |
| "We have an AI idea that keeps stalling" | Agentic AI |
| "We work with patient data and compliance keeps saying no" | Healthcare AI |
| "Our systems do not talk to each other" | System & API Integration |
| "The platform we buy cannot do the one thing we need" | Commerce Platform |
| "The cloud bill has become a board question" | Cloud Cost Management |
| "It is built, and nobody wants the pager" | Managed Cloud |
| "The bill is a foreign credit card charge" | Cloud Billing in THB |
// Service line 01
Data Foundation & Cloud
The groundwork every AI ambition stands on.
AI fails quietly when the data underneath it can't be trusted. We design and build the foundation first — cloud architecture, data platforms and pipelines on Google Cloud — so everything you build next actually holds.
What we deliver
- Cloud and data platform architecture on Google Cloud
- Data warehouse and lakehouse implementation on BigQuery
- Data pipelines, governance and quality frameworks
- Migration from legacy systems to modern cloud infrastructure
- Google Cloud licensing and procurement, as an Authorized Reseller — one partner for both the build and the billing
Go deeperCloud Foundation & Landing ZoneCloud Migration & ModernizationCloud Billing in THB
StackBigQueryCloud StorageDataflowDataprocCloud Run
// Service line 02
Data Analytics & Intelligence
From data you have to decisions you trust.
Dashboards are easy. Analytics people actually use is not. Holding a Google Cloud Data Analytics Specialization, we build the layer between your data and your decisions — modeled, governed and visualized so teams stop arguing about numbers and start acting on them.
What we deliver
- Business intelligence and self-service analytics on Looker
- Customer Data Platform (CDP) design and implementation
- Single-view-of-customer and segmentation frameworks
- Executive dashboards and operational reporting
- Analytics enablement — training your team to own the stack
Go deeperData Platform & AI Engineering
StackLookerBigQueryCDP architecturesdbt
// Service line 03
AI & Agentic AI
Agents that work — not slideware.
1 of 8 Agentic AI partners appointed by Google Cloud Thailand — alongside Accenture, Deloitte, HoriXonT8, MFEC, NTT DATA, Skooldio and Tridorian.
In 2025, Google Cloud appointed Digithun as 1 of 8 Agentic AI consulting and implementation partners serving enterprises in Thailand — through the PanyaThAI program, alongside Accenture, Deloitte and NTT DATA. We earned that seat by shipping: AI agents and GenAI systems that run in production, grounded in advanced statistics and machine learning, not demos that die after the pilot.
What we deliver
- Agentic AI design and implementation on Vertex AI
- GenAI applications: semantic search, RAG, document intelligence
- Multi-agent orchestration and function-calling architectures
- ML systems built on advanced statistical foundations
- AI readiness assessment and use-case prioritization
Go deeperAgentic AI & Generative AIData Platform & AI Engineering
StackVertex AIGeminiVertex AI Agent BuilderBigQuery ML
// Service line 04
Healthcare AI
AI that understands the language of care.
Healthcare doesn't forgive careless AI. Recognized by Google Cloud for Healthcare and Life Sciences expertise, we build AI for hospitals and healthcare groups with the discipline the domain demands — patient-data sensitivity, PDPA compliance, and workflows that clinicians actually accept.
What we deliver
- AI and analytics solutions for hospitals and healthcare networks
- Patient-journey analytics and healthcare CDP
- AI-assisted operations within regulatory and privacy frameworks
Go deeperHealthcare AI
StackVertex AIBigQueryHealthcare-grade data governance
// Service line 05
Retail AI & Digital Commerce
Commerce that gets smarter with every order.
We bring AI to the point of sale — recommendation systems, personalization and retail analytics — and we build commerce infrastructure ourselves: our ShopSCAPE platform powers multi-vendor marketplaces including Pantip MALL, the national e-commerce initiative. When we advise on commerce, it's from an operator's seat, not a spectator's.
What we deliver
- Recommendation and personalization ML for retail
- Retail and marketplace analytics
- Digital commerce platform implementation (ShopSCAPE)
- Multi-vendor marketplace architecture and operations
Go deeperCommerce Platform (ShopSCAPE)System & API IntegrationRetail & E-Commerce
StackRecommendation AIBigQueryShopSCAPE
// After go-live
And after go-live
Build is half the story. Managed Cloud, Managed FinOps, Managed Security and Backup & DR are the monthly half — where our team becomes yours.
// Common questions
Before you choose a service.
Which service do we need?
Usually the one matching the sentence you would use to describe the problem — the table at the top of this page is built for exactly that. If none fits, tell us the situation and we will point you at the right one.
Do we have to start with cloud before data or AI?
No. Plenty of clients start with an AI use case and we build only the foundation that case needs. What we will not do is build an AI system on data nobody trusts and call it finished.
Do you publish prices?
No, because the scope determines the number and it is different every time. You get a written scope and a price before you commit to anything — and you can estimate cloud consumption yourself with our cost calculator.
Where are you based?
Bangkok. Our engineers work in your time zone, in Thai and English.
// Technology partners
The Data, AI and Agentic AI stack we build on.
We build on Google Cloud as a certified implementation partner, with multi-cloud delivery across BytePlus and Alibaba Cloud where the workload calls for it. From strategy through production, our deepest work is in Data Analytics, Data Foundation, Healthcare AI and Retail AI.
we are reseller
- Google CloudVertex AI
we are reseller-
One accountable partner.
From the first workshop to production support, you work with the same certified team. We advise, implement and stay accountable for what we ship.
Talk to our team 
we are reseller
- Data Lakehouse
- Streaming & CDC
- ETL & Pipelines
- BytePlusBytePlus Recommend
- Alibaba CloudMaxCompute
- Customer Data Platform
- Agentic AIHarness Engineering
- Agent Framework
- Conversational AI
// How we work
How we work.
The same discipline on every engagement — because good output starts with good input.
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Understand
We start in your business, not in our tech stack. Workshops with the people who own the problem, until the problem is actually defined.
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Design
Architecture and roadmap you can challenge: what we'll build, why, what it costs, what it returns.
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Build
Certified engineers, ISO/IEC 29110 process discipline, working software over long documents.
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Run
We stay through production and beyond — operating, measuring and improving. Accountability doesn't end at go-live.
// Why Digithun
Why teams choose us.
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Certified, not self-declared
Google Cloud Partner & Authorized Reseller, Data Analytics Specialization, Healthcare & Life Sciences recognition, ISO/IEC 29110 audited by SGS.
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Small by design
Senior people do the work. The team you meet in the first workshop is the team that ships.
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Business first, then technology
We're trusted for translating ambiguous business problems into systems, not for reciting product names.
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We build our own products
ShopSCAPE and Pantip MALL keep our engineering honest. We hold ourselves to the same standard we sell.
Our clients
// Our clients
Trusted by leading Thai enterprises. Across energy, healthcare, insurance, retail and infrastructure.
Bring us a hard problem.
Tell us where data or AI should be working for you — and isn't. The first conversation costs nothing and usually saves months.
Talk to our team
Innovate for the better tomorrow.
// Corporate update
Our
Move
- Digithun Worldwide Signs with BytePlus to Build Live Commerce for Thai Enterprises Digithun Worldwide has signed with BytePlus, ByteDance's enterprise technology arm, to build live commerce, cloud and creative AI systems for Thai organisations.
- Digithun and Pantip MALL Award AI Transformation Programmes to Thailand's Top SMEs Digithun Worldwide and Pantip MALL joined the 18th SME National Awards as partners, giving the five top-tier winners an agentic AI and marketplace programme.
- Digithun Joins Saha Group and Six Partners to Build Thailand Best X Digithun Worldwide joined Shop Global E-Commerce, Thailand Post, OSMEP and four others in Thailand Best X, a one-year pilot building an integrated Thai digital commerce ecosystem.
- Digithun Worldwide Among 38 Companies Selected for Thailand's National SME Scale-Up Programme Thailand's SME Promotion Office (OSMEP) selected Digithun Worldwide as one of 38 companies nationwide for Empowering SME Thailand, its scale-up programme with Thammasat University.
- Pantip MALL Launches with depa Backing, Aiming to Become Thailand's National E-Commerce Platform depa joined Digithun and Pantip to launch Pantip MALL, a Thai-owned marketplace positioned as national digital infrastructure — with SME tax and funding support.
- Pantip MALL: Turning Thailand's Largest Online Community into Commerce Pantip.com and Digithun's ShopSCAPE launch Pantip MALL — a Thai-owned marketplace built on community trust, fair fees for SMEs, and a Thailand-first algorithm.
- Digithun Worldwide Named an Implementation Partner in Google Cloud's PanyaThAI Program Google Cloud named Digithun Worldwide an implementation partner for PanyaThAI, its flagship Thai agentic AI program — alongside Accenture, Deloitte and MFEC.
- Digithun Worldwide Meets depa to Discuss Thailand's Digital Economy Agenda Digithun Worldwide presented its data, AI and commerce capabilities to depa, Thailand's Digital Economy Promotion Agency, including ISO/IEC 29110 certification.
Bangkok — Digithun Worldwide has signed a contract with BytePlus, the enterprise technology arm of ByteDance, to develop and operate live commerce systems for Thai organisations, together with BytePlus cloud services and AI for visual content and marketing.
What this gives Thai organisations
Live commerce, on your own platform. Interactive live selling built into a company's own app and website — interactive tools, product cards and real-time analytics — using the same class of technology that runs live shopping at consumer scale. The commercial distinction is the point: the audience, the transaction and the customer relationship stay with the brand rather than with a social platform.
Cloud infrastructure. BytePlus runs as a full cloud platform — compute and GPU, managed Kubernetes, object storage, managed databases, networking and security — built for automatic scaling under heavy, uneven traffic.
Creative and conversational AI. Dreamina Seedance 2.0, BytePlus's multimodal video generation model, produces video up to 4K with synchronised lip-sync and audio, for advertising and content marketing at production volume. Alongside it, conversational AI that hears, sees, speaks and responds in real time.
Why a third cloud
Digithun already works across Google Cloud — where it is one of eight implementation partners named in Google Cloud's PanyaThAI agentic AI programme — and Alibaba Cloud.
Adding BytePlus is not logo collection. Different workloads genuinely have different homes: an enterprise data platform and an agentic AI programme sit naturally on one stack, while high-volume video generation, recommendation and live commerce sit naturally on another. An organisation is better served by a partner who can say which is which than by one with a single stack to sell.
One thing worth stating plainly, because it decides where some workloads can go: BytePlus's Southeast Asia regions are Johor and Jakarta. There is no Thailand region. Where Thai data residency is a requirement, that is a reason to put the workload somewhere else — and knowing which is which is the job.
Reselling is the invoice. Building is the work.
Digithun resells the clouds it builds on, and that is worth something concrete: one invoice, in Thai baht, with proper tax documentation, and a support path that does not start in another time zone.
But the licence is the easy half. What decides whether a platform earns its cost is whether someone writes the integration, runs the migration, operates the result, and answers when it breaks at two in the morning — inside a Thai business, with its existing systems, its data, its regulatory environment and its people.
That is the difference between buying global technology and being able to use it.
Work with us
Organisations exploring live commerce, cloud infrastructure or creative AI can talk to our team. What we do is on Services.
The agreement is Digithun Worldwide's own announcement. Product details are as published by BytePlus: Dreamina Seedance 2.0 and the ModelArk documentation. This page describes what the contract covers; it does not claim a BytePlus partner tier, and no tier is implied.
Bangkok, 7 August 2026 — Digithun Worldwide and Pantip MALL joined the 18th SME National Awards as award partners, giving the five recipients of the highest SME National Award an enterprise agentic AI programme and marketplace growth support.
The ceremony was hosted by the Office of SMEs Promotion (OSMEP) and Thammasat University at the Millennium Hilton Bangkok, presided over by Prime Minister Anutin Charnvirakul, with special awards presented by Deputy Prime Minister and Minister of Commerce Suphajee Suthumpun.
What the five winners receive
The five companies honoured at the top tier receive a working programme, not another object for the shelf.
- Agentic AI advisory. Digithun works directly with each winning organisation to design AI agents that take on real work alongside human staff — identifying where agents change the operating model rather than decorate it. Digithun is a Google Cloud implementation partner for agentic AI in Thailand, named in Google Cloud's PanyaThAI programme.
- Advanced executive training. Senior leadership gets the part that usually decides whether AI adoption succeeds: how to think about a technology curve that moves faster than a planning cycle. The training covers agentic AI readiness and exponential mindset.
- Hands-on enterprise tooling. Winners test and use Gemini Enterprise inside their own organisations at an advanced level — building the operating model in which agents and people share the work rather than agents sitting behind it.
- Martech and marketplace growth. Pantip MALL contributes its marketing technology stack for digital channels, together with a growth programme on the pantipmall.com marketplace — pairing the AI capability with a route to market.
- Three months of engagement. The programme runs for three months, with Digithun working alongside each organisation throughout.
Why this prize
Most SME support arrives as capital or as training, in isolation. Neither addresses the problem facing Thai mid-market companies right now: AI is entering every operational process, and the gap between organisations that adapted early and those that waited compounds every quarter.
An advisory relationship with people who have deployed these systems in production is worth more to a strong SME than another certificate on the wall.
The commitment also closes a loop. Earlier this year Digithun was itself one of 38 companies selected for OSMEP's Empowering SME Thailand programme, assessed by an independent panel on its own growth capacity. Returning to OSMEP's flagship awards as a contributor rather than a recipient is the intended direction of travel.
About the awards
The SME National Awards, now in their 18th year, recognise outstanding Thai SMEs across industry categories following an extensive judging process. The programme is run by OSMEP in partnership with Thammasat University.
Work with us
Digithun advises organisations on cloud, data and AI transformation. To discuss a programme for your organisation, talk to our team.
The awards are organised by the Office of SMEs Promotion (OSMEP) with Thammasat University. Digithun's role in Google Cloud's PanyaThAI programme is as published in Google Cloud's press release of 26 November 2025.
Bangkok, 26 June 2026 — Digithun Worldwide has joined Thailand Best X, a seven-party initiative to build an integrated digital commerce ecosystem for Thai businesses, convened by Saha Group through its e-commerce company Shop Global E-Commerce.
The partners declared their intent to co-operate at a joint press conference. In its first phase the initiative runs as a sandbox and pilot project for one year, before any decision about how it scales. That is the release's own description, and it is a more useful one than a launch: it says the consortium intends to test rather than to posture.
Who is involved, and what each brings
| Partner | Contribution |
|---|---|
| Shop Global E-Commerce (Saha Group) | Lead on the commerce platform, product development, the merchant network and live commerce |
| Thailand Post | Nationwide logistics infrastructure and service network, supporting delivery and fulfilment |
| Digithun Worldwide | Engagement through online communities, connecting merchants to consumers |
| Thai SME Chamber | The nationwide SME network, and business capability development |
| Big Data Institute (public organisation) OSMEP (สสว.) Techsauce Media | Described together in the release rather than separately: each bringing its own expertise to developing Thai merchants’ capability, and to promoting data-driven business decisions |
The design is deliberate: each partner contributes something the others cannot easily build. Logistics, merchant supply, community, data, policy support and market development are assembled rather than replicated.
The release names the ground it intends to cover — e-commerce, live commerce, data analytics, AI and automation, marketing technology and a big-data platform — as the makings of a prototype ecosystem rather than a finished one.
Digithun's role: the demand side
Digithun's assignment in the consortium is community engagement — connecting merchants to consumers.
It is the same argument the company has been making all year. A Thai merchant's hardest problem is not listing a product; it is being found and believed by someone ready to buy. Thailand has a real asset there in its online communities, where purchase decisions are already researched and argued over. Digithun's work on Pantip MALL runs on exactly that principle, and it is the capability the consortium asked it to bring.
Niwat Chatawittayakul, Chief Executive Officer of Digithun Worldwide, joined executives from all seven organisations at the announcement.
Thailand Best X and Pantip MALL are not the same thing, and it is worth saying so plainly because they will be confused. Pantip MALL is a marketplace, built with Pantip.com and launched in March. Thailand Best X is a consortium in its pilot year. Digithun is in both.
Why this matters commercially
Thai e-commerce volume runs largely through foreign-owned platforms. Individual attempts to change that have repeatedly hit the same wall: no single company holds logistics, merchant supply, consumer demand, data and policy access at once.
Thailand Best X is a bet that a coalition can hold what no single company can. Whether that works is what the pilot year exists to establish.
Work with us
Digithun builds the cloud, data, AI and commerce systems behind platforms like these. To discuss a programme for your organisation, talk to our team.
Source: the consortium's press release, published on ThaiPR, 26 June 2026, which is where the partner list, the roles, the declaration of intent and the one-year sandbox and pilot are taken from. Bangkok Post also carried it, behind a paywall for some readers. The release names eight executives; only Digithun's own is named here, because it is the only English spelling we can confirm.
Bangkok, April 2026 — Digithun Worldwide has been selected for Empowering SME ไทย ก้าวสู่อนาคต, a national programme run by the Office of SMEs Promotion (OSMEP) in partnership with Thammasat University.
Thirty-eight companies were chosen nationwide from applicants across four target tracks — Food & Beverage, Health & Wellness, Tech & Innovation, and Services — following a review by an expert panel. Applications closed on 5 April 2026 and the results were published later that month.
What the selection means
The programme is not a grant. Selected companies go through an independent assessment of their business fundamentals — financial health, operating model, growth capacity — before a strategic roadmap is built with them.
For clients, that matters more than the recognition itself. A third party with no commercial interest in Digithun has examined how the company is run and judged it capable of scaling. For an organisation choosing a technology partner for a multi-year programme, that is a useful signal.
What the programme provides
Through 2026, the selected companies receive:
- A strategic S-Curve analysis and a growth roadmap
- Eight sessions with a lead consultant, and three more with industry specialists
- Deep-dive workshops on digital transition, green transition and industry standards
- Market access preparation for capital markets, B2B, modern trade and export
- Business matching with government and private-sector partners
- International study tours
Taking part costs the selected companies nothing.
The national context
OSMEP is the government agency responsible for promoting Thailand's small and medium enterprises, and this programme is built around moving selected companies through digital and green transition and up to recognised industry standards — growing capability rather than headcount.
Digithun sits on the digital side of that agenda. The company builds the cloud, data and AI systems Thai enterprises use to modernise, and is a named implementation partner in Google Cloud's PanyaThAI programme.
Why we applied
Digithun advises other organisations on transformation. Submitting the company to the same scrutiny — an outside panel reviewing our own numbers, our own roadmap, our own gaps — is a reasonable thing to do before asking clients to trust that advice.
The roadmap developed through this programme will shape how Digithun scales its cloud, data and AI practice over the next three years.
Work with us
To discuss a cloud, data or AI programme for your organisation, talk to our team. More about the company is on the About page, and what we do is on Services.
Sources: the programme's own site, empowering-sme.com, and launch coverage on Thailand Plus. The cohort size, the four tracks, the closing date, the benefits and the no-cost condition are taken from those.
Bangkok, 12 March 2026 — Pantip MALL launched with senior representatives of the Digital Economy Promotion Agency (depa) in attendance, positioning the Thai-owned marketplace not as another storefront but as national digital infrastructure. depa was represented at the launch by Dr. Sakkawet Yorsaeng, Vice President for the Digital Investment and Industry Promotion Department, among others.
The problem being solved
Niwat Chatawittayakul, Managing Director of Digithun Worldwide, framed the launch bluntly: Thai merchants compete on terms they did not set, against foreign-platform fee structures that keep rising. Thai e-commerce, in his view, has lost its sovereignty.
Pantip MALL's answer is not to fight the incumbents. It is to offer what he called “Sovereignty of Choice” — a sustainable, fairly priced Thai alternative that merchants can add rather than switch to.
The platform is built on ShopSCAPE, Digithun's AI and e-commerce technology, combined with the credibility of Thailand's largest online community. Pantip's developer, Internet Marketing Co., Ltd., described the model as pairing community trust with fair trading terms — giving the Thai products, small merchants and quality brands already discussed in Pantip threads an official storefront and a direct line to buyers.
Why depa treats this as infrastructure
depa's argument at the launch was an economic one rather than a commercial one. A domestically owned e-marketplace is foundational to Thailand's digital ecosystem: it creates openings for Thai businesses, reduces reliance on foreign platforms, and pulls adjacent industries — logistics, fintech — into building alongside it.
One asset was singled out in particular: owning the customer data platform. When consumer behaviour data stays in Thailand, Thai businesses can read demand directly from Thai context rather than inferring it from a foreign platform's black box. That, the agency argued, is what sustainable growth is built on.
Concrete support for merchants
depa set out the mechanisms available to SMEs joining the platform:
- Tax 200% — SMEs may deduct qualifying digital spending at twice its value, up to THB 300,000
- BOI incentives — corporate income tax exemptions under digital industry upgrade measures
- depa Digital Transformation Fund and depa mini Transformation Voucher
These are depa's general SME mechanisms as presented at the event; joining the platform does not award them automatically. Digithun also confirmed that micro-merchants and community enterprises pay no platform fee.
The market view
Thanawat Malabuppha, CEO and co-founder of Priceza, gave an independent read of Thailand's 2026 e-commerce landscape: intensifying competition between marketplaces, delivery speed becoming a primary battleground, and AI agents moving into commerce operations.
Timeline
| Phase | Date |
|---|---|
| Beta | May 2026 |
| Full service | June 2026 |
Work with us
Digithun builds the cloud, data, AI and commerce systems behind platforms like this one. To discuss a programme for your organisation, talk to our team.
For the product side of this story — how two decades of Pantip reviews become a marketplace — read Pantip MALL: turning Thailand's largest online community into commerce.
Source: depa's article on the launch, 12 March 2026, and depa's post of 13 March. Dr. Sakkawet Yorsaeng's name and title are as published on depa's management team page. Two other speakers named in the source are not named here: depa's English article is machine-translated and is not a reliable authority on the English spelling of their names. Becoming a national e-commerce platform is Pantip MALL's stated aim, not a designation any agency has made.
Bangkok, 2 March 2026 — Pantip.com, Thailand’s largest online community for more than 20 years, and Digithun Worldwide are launching Pantip MALL, a Thai-owned marketplace built on the ShopSCAPE enterprise e-commerce platform. Beta opens in May 2026 for invited merchants, with full public launch in June 2026.
Why it matters
Thai consumers already check Pantip before they buy. “ดีไหม Pantip” (“is it any good, Pantip?”) is a standard search habit for purchases that matter — from appliances to skincare to cars. That trust was built by two decades of real reviews from real users.
Pantip MALL connects that trust directly to the transaction. A shopper who reads a review can now buy from the brand in the same place, without leaving for a foreign platform. For Thai businesses, it means a sales channel where credibility — not advertising spend — drives discovery.
What makes Pantip MALL different
- Trust before traffic. Product discovery runs on community reviews and discussions, not paid placement alone. Brands that serve customers well become visible because people say so.
- Fair economics for SMEs. The fee structure is designed so that small brands and SMEs can sell profitably, rather than competing on margin against subsidised imports.
- A Thailand-first algorithm. Ranking does not penalise Thai products or favour large international sellers by default. Local brands compete on the merits.
- An alternative, not a replacement. Pantip MALL does not ask merchants to leave their existing channels. It gives them a Thai-owned option — so that more of Thailand’s digital commerce value stays in Thailand.
Built on ShopSCAPE
Pantip MALL runs on ShopSCAPE, Digithun’s enterprise e-commerce platform, which provides the marketplace foundation: multi-merchant storefronts, catalogue and order management, payments, and logistics integration. Digithun Worldwide is the technology partner responsible for platform build and operations; Pantip brings the community, the audience, and the trust.
The ambition
Within three to five years, the goal is a sustainable, fairly priced sales channel for 100,000+ Thai SMEs — and a domestic marketplace that keeps platform revenue circulating in the Thai economy. That is the stated ambition rather than a forecast.
Timeline
| Phase | Date |
|---|---|
| Beta (invited merchants) | May 2026 |
| Public launch | June 2026 |
For merchants and brands
For the policy side of this story — how depa framed the platform as national digital infrastructure — read Pantip MALL launches with depa backing.
Early-adopter merchants receive launch support and special benefits. Brands interested in selling on Pantip MALL can register at pantipmall.com. Organisations exploring a marketplace of their own on ShopSCAPE can talk to our team.
Bangkok, December 2025 — Google Cloud has launched PanyaThAI, its flagship programme to help Thai enterprises move agentic AI from pilot into production. Digithun Worldwide is one of eight consulting and implementation partners named to deliver it, alongside Accenture, Deloitte, HoriXonT8, MFEC, NTT DATA, Skooldio and Tridorian.
Fifteen charter organisations joined at launch, among them the Stock Exchange of Thailand, Siam Piwat, Sansiri, TISCO Financial Group, TOPS, True Digital Group, Chulalongkorn University and SE-Education (SE-ED).
Why the programme exists
Google Cloud estimates that AI could contribute THB 730 billion (about USD 21 billion) in economic value to Thailand by 2030. The gap is execution, not ambition. Three barriers come up repeatedly in Thai enterprises: AI answers that cannot be trusted consistently, data that is not ready to be used, and too few people who can build and operate these systems.
PanyaThAI is built around closing those three gaps — Google Cloud's stack on one side (Gemini 3, Vertex AI, Gemini Enterprise, Veo 3.1) and partners who have shipped production systems on the other.
Google Cloud puts a number on the business case: organisations deploying its complete AI stack report an average return on investment of 727% over three years, with payback in about eight months. In its own research, more than half of the executives surveyed reported revenue growth of six to ten percent after putting enterprise AI in the hands of their teams and customers. Annop Siritikul, Country Director for Thailand at Google Cloud, said those organisations are now channelling at least half of their AI budgets toward a unified agentic platform.
What we built: SE-ED
Google Cloud cited SE-ED's e-commerce transformation as a PanyaThAI proof point. Digithun built it.
SE-ED.com was modernised on Google Cloud and rebuilt as an integrated e-marketplace on ShopSCAPE, Digithun's enterprise commerce platform, with an AI search agent using Google's Gemini Embeddings and Gemini 2.5 Flash models in place of conventional keyword search.
The difference is conceptual matching. A customer searching for “the hero who destroys the ring of power in a volcano” finds The Lord of the Rings, even though none of those words appear in the product description. Keyword search returns nothing. Semantic search understands what the customer meant.
SE-Education's Head of Digital Business, Passpunnee Mahayos, is quoted in Google Cloud's release saying the search agent drove organic conversion from 12% to 27%.
That is not a search metric. It is a revenue metric — more than double the share of visitors who become buyers, on the same traffic.
What this means for Thai enterprises
The pattern behind SE-ED is repeatable. Most Thai organisations already hold the data that would make an AI agent useful; what they lack is the engineering between the model and the business process. That work — data readiness, retrieval, integration, and the operational discipline to run it in production — is where PanyaThAI partners come in.
Digithun works across the Google Cloud stack: Vertex AI and Gemini Enterprise for agentic applications, BigQuery for the data foundation beneath them, and ShopSCAPE where the use case is commerce.
Talk to us
If your organisation is evaluating agentic AI and wants a partner who has put it into production, talk to our team.
Source: Google Cloud press release, 26 November 2025. Partner and charter lists, the SE-ED figures, the ROI figures and the quoted executive's name and title are all taken from it.
Bangkok, 25 November 2025 — Digithun Worldwide met the Digital Economy Promotion Agency (depa) to present its technology capabilities and to discuss how Thai digital companies reach the government support mechanisms depa administers.
Digithun's Managing Director and working team were received by Dr. Sakkawet Yorsaeng, Vice President for the Digital Investment and Industry Promotion Department at depa, an agency under Thailand's Ministry of Digital Economy and Society.
What Digithun presented
Digithun set out its work across three practice areas — data foundation, AI solutions and commerce — supported by software implementation, big data, machine learning and Google Cloud analytics capability.
The company holds ISO/IEC 29110 certification, the software lifecycle standard that is a prerequisite for listing on Thailand's government Digital Service Catalog. The 1 Voice Call Insight was among the delivery examples discussed.
Digithun also presented ShopSCAPE, its e-commerce platform-as-a-service, which is built to become a marketplace for Thai SMEs — one that keeps commerce spending inside the Thai economy rather than routing it to foreign platforms.
ShopSCAPE's argument is that understanding buyer behaviour is what separates a storefront from a business. It combines a customer data platform, big data, AI and marketing automation, with AI commerce capability available out of the box: AI search, AI agents, AI facial skin analysis and Google Try-On.
What depa outlined
Dr. Sakkawet described the mechanisms depa uses to develop Thailand's digital economy:
- Digital Startup Fund — grant funding and co-investment for early-stage and growth-stage companies
- Capital gains tax measures for qualifying digital investment
- Thailand Digital Catalog — the route for Thai digital providers to reach the government market, via the dSURE standard and procurement privileges for certified digital products
- BOI digital industry incentives — corporate income tax exemptions scaled to business size
- depa Digital Transformation Fund — support for technology adoption across industry sectors
He closed with guidance for the Digithun team on preparing to enter those mechanisms. These are the programmes depa makes available; Digithun has not been awarded any of them.
Why it matters
Thailand's public sector is one of the largest buyers of digital services in the country, and the Digital Service Catalog is how it buys them. Standards like ISO/IEC 29110 and dSURE are the entry conditions — the same discipline in software lifecycle and product assurance that enterprise clients audit for in the private sector.
For Digithun, meeting those conditions serves both markets at once. For Thai SMEs, it is the foundation ShopSCAPE needs to become a credible domestic alternative at national scale.
Work with us
To discuss a data, AI or commerce programme for your organisation, talk to our team. More about the company is on the About page.
Source: depa's post about the meeting, 25 November 2025. Dr. Sakkawet Yorsaeng's name and title are as published on depa's management team page. This was a discussion, not an agreement: no memorandum, partnership, funding award or endorsement is described here or implied.