Every channel, one set of data — and ready for the buyer who isn’t a person

The bigger the business, the less its commercial model looks like anyone else’s — and that is exactly the point where a packaged platform starts saying no.

• Your commercial rules aren’t on the menu

  Channel-specific pricing, discounts stacked on promotions, membership conditions, supplier deals — the things your business actually makes margin on are usually the one thing the platform will not model.

• A marketplace is not a bigger shop

  Seller onboarding, commission structures, settlement, dispute handling and catalog quality are a different problem from a storefront. They are not a module you bolt on afterwards.

• Customer data lives in six places and none of them agree

  The sales system keeps one version, the marketing tools another, the CRM a third. You find out the foundation was never there on the day you try to build personalisation or AI on top of it.

• The site is ready; the system isn’t readable by AI

  Buyers now ask an assistant before they open a browser. If your catalog, stock and prices have no real-time route for an agent to read, you were never in the answer to begin with.

ShopSCAPE exists because the platforms on the market at the time could not run the commerce we had to run ourselves — many sellers, real settlement, Thai payment and logistics, and pricing rules that change by channel. Today it is in continuous production with a marketplace on top of it, and our own team hits every problem before a customer does.

Layer	What it is	Why it matters to a brand
1 · Commerce Core	Catalog, checkout, payment, promotion engine, CMS, user permissions and admin tiers	The engine bends to your commercial rules instead of asking you to bend to it
2 · Data Foundation	Events and customer behaviour flow out as usable datasets, wired to your CDP, warehouse and BI	Without this layer every AI above it is guessing. We hold that the foundation comes first
3 · Intelligence & Martech	OMS, Studio, Customer Service AI, Affiliate, Agentic Commerce	The layer that turns data into revenue and turns repeated work into automated work

The rule we do not break: every order from every channel passes through OMS and decrements stock at a single point before it is confirmed. There is no shortcut around it. That is the mechanism that stops overselling, and the reason channels can be added without the system falling over.

Marketplace and multi-seller

Capability	What it does
User groups and admin tiers	Split users into groups with different rights — a sales manager sees only order management, the content team sees products and blog, the design team sees only the storefront layer
Seller onboarding and settlement	Seller onboarding, commission structures, payouts, catalog quality control, and the day-to-day tooling a marketplace team actually works in
Multiple product formats	Physical goods, digital goods and event tickets on one system — no second platform per product type
A CMS the content team can use	Admins and sellers write their own content and product detail, with formatting, images, video and custom HTML, without opening a ticket with engineering

Promotion engine

Discounts are where most platforms run out of road. Ours is built so both the operator and the sellers create promotions themselves, without a ticket to engineering.

Group	Supported
Discount codes	Product discounts · shipping discounts · discounts on Coin top-up · new-member coupons
Basket promotions	Bundle deals · add-on deals · conditional discounts you define
Campaign promotions	Flash sales · special deals · shipping discounts by basket value
Who can create them	Both the operator and sellers, each with their own conditions and scheduling windows

Why this section runs long: every deal your team can think of but the system cannot execute is revenue leaving quietly, every month.

Thai and enterprise integrations

Area	What it covers
Thai payment, logistics and tax	What a business here needs every day, and what a foreign platform treats as a special case
ERP, WMS and CRM	OMS is the junction out to the warehouse and the back office, including shipping labels and carrier integration
Many channels, one pool of stock	Orders from every channel land in OMS and decrement one warehouse, with buffer stock and reporting that agrees across the system

Most failed AI projects in commerce did not fail at the model. They failed because nobody could say which set of records “this customer” refers to. ShopSCAPE treats the data layer as something that exists from day one, not a project that arrives later.

Capability	What it does
Customer and behavioural data	Views, searches, baskets and orders are captured as structured events, ready to be passed on
Wired to your CDP and warehouse	Data flows out to your enterprise data layer and back in as segments and audiences the storefront can act on — see Data Platform, Analytics & CDP
One view of orders and stock	OMS is the single source of truth for orders and inventory. Every module above reads from it, so there is no silo to reconcile
PDPA by design	Access rights, retention and onward transfer of personal data are designed into the system, not bolted on when someone audits it

Module	What it does for a brand
OMS — Order Management	Consolidates orders from every channel, decrements stock at one point, prevents overselling, controls buffer stock, and connects the warehouse to the carriers
Studio — Content & Campaign	The production centre for content and campaigns, with GenAI tooling for the asset work that has to be repeated at volume
Customer Service AI	A RAG assistant grounded in the real catalog, order status and knowledge base, with a persona and an SLA you define
Affiliate & KOL	Link and code attribution, commission calculation and payout, for KOLs, creators and general affiliates
Search & Personalisation	Search that reads buyer intent, product recommendations, and per-person merchandising that runs on real data rather than fixed rules

Every module shares catalog, checkout and payment with the Commerce Core through one contract. We do not build the same thing twice, and you never synchronise your own systems against each other.

⟦Confirm which of these five are in production today. Our own roadmap has OMS ahead of Studio, Customer Service AI and Affiliate — any module that has not shipped comes off this table before publication, rather than being described in language broad enough to cover both.⟧

Buying is moving into conversation. Customers ask an assistant what to buy, compare prices in a chat, then purchase — and sometimes they are not the one pressing the button. The question for a brand is no longer how to make the site prettier. It is whether your products can be read and bought by an agent at all.

• Agents read your catalog in real time

  Price, stock and product detail are exposed to agents over MCP — not scraped off a page that is already out of date by the time it is read.

• Several protocols, no single bet

  The market has no settled standard: UCP, ACP, MCP and AP2 are still competing. We built an interconnect layer rather than tying your products to any one party’s protocol.

• A data shape machines can read

  Product, offer, price, availability, reviews and return policy are structured for machine reading. That is the minimum condition for appearing in an AI’s answer at all.

• Agents working the business side too

  Not only receiving the buyer’s agent: agents on our side handle the repeated commerce work, from catalog content through to answering sellers and customers.

When agents become a channel, the old metrics start lying. We set up the newer set with you — how often the brand is cited in AI answers, traffic arriving from AI assistants (which lands in Direct by default), and the share of purchases that began with an agent.

⟦State the depth before publication: which protocols are live today, on which storefront, and whether any customer is using it yet. Sales has to answer this in the first meeting — it is the question a competitor will ask.⟧

The frame we use with clients is Ascential’s Five Generations of Retail — from fragmented markets, to large chains, to ecommerce, to algorithm-driven commerce, and now to the fifth: personalisation at mass scale.

What separates the fifth generation is not a better-looking storefront. It is who can genuinely use data at scale, who adapts faster, and who gets the goods to the customer sooner. ShopSCAPE was designed for this generation, not the last one.

• Pantip MALL

  A national marketplace we built and run ourselves on ShopSCAPE, with backing from Thailand’s digital economy programme.

  ⟦Which supporting agency may be named on a public page · and the result figure, with a source its owner has reviewed⟧

• Reeeed

  A content marketplace we built and run ourselves — a different commercial model on the same engineering discipline.

  ⟦Result figure, with a source its owner has reviewed⟧

• Enterprise brands

  ⟦Client name, two-line description and result — held until written consent is on file⟧

We show the work we are allowed to talk about. If a number has not been confirmed by the person who owns it, it does not go on this page.

Every vendor says their system is secure. The question that actually helps during an evaluation is who assessed it, and against whose criteria. ShopSCAPE has been assessed against criteria set by a Thai government agency, and sits on the register the public sector procures from.

dSURE Software — depa

Question	Answer
What it is	A quality mark for digital products and services, created by the Digital Economy Promotion Agency (depa) to raise the standard of Thai digital goods
What is assessed	Safety in use, cyber security, and compliance with applicable law including PDPA
Who assesses it	Testing bodies inside depa’s accredited network — not a manufacturer’s self-assessment
What it means for you	Your procurement and security teams start from a document issued under a Thai government scheme, instead of taking a vendor’s word for it

⟦Attach the certificate number and its issue and expiry dates, and confirm whether the mark was issued to the product “ShopSCAPE” or to Digithun Worldwide — the page has to say whichever is actually on the certificate⟧

The digital service catalogue — procurable by government

Question	Answer
What it is	The register of Thai digital products and services maintained by the Ministry of Digital Economy and Society together with depa
Why it matters	Public bodies can procure from this register through a transparent, auditable process. If your organisation is a state enterprise or has a line that must clear procurement regulations, this is the difference between procurable and not
Tax relief for the buyer	Buyers of digital services on this register may be able to claim a software deduction for productivity investment, subject to the conditions in force. Ask your finance team to check the conditions applying in that tax year

⟦Confirm that the ShopSCAPE product itself is on the register, not only the company⟧

BDS — support for the SMEs on your platform

⟦Confirm the legal entity registered as the BDS service provider and the exact service name in the register — SMEs will search for that name, so the page has to match it⟧

A certificate does not make a system better by itself. What it does is shorten the meeting in your procurement room, and let the security and PDPA questions start from a document instead of from zero.

⟦Deployment model: SaaS only, private deployment, or both — not for publication until this is settled⟧

We build on Google Cloud as a certified implementation partner. Multi-cloud through one team is the point: BytePlus and Alibaba Cloud where the workload calls for it.

We will say so plainly if a packaged platform suits your problem better. Selling an organisation more system than it needs costs us as much time as it costs you money.