Company
Digithun and Pantip MALL Award AI Transformation Programmes to Thailand's Top SMEs
Digithun Worldwide and Pantip MALL joined the 18th SME National Awards as partners, giving the five top-tier winners an agentic AI and marketplace programme.
Bangkok, 7 August 2026 — Digithun Worldwide and Pantip MALL joined the 18th SME National Awards as award partners, giving the five recipients of the highest SME National Award an enterprise agentic AI programme and marketplace growth support.
The ceremony was hosted by the Office of SMEs Promotion (OSMEP) and Thammasat University at the Millennium Hilton Bangkok, presided over by Prime Minister Anutin Charnvirakul, with special awards presented by Deputy Prime Minister and Minister of Commerce Suphajee Suthumpun.
What the five winners receive
The five companies honoured at the top tier receive a working programme, not another object for the shelf.
- Agentic AI advisory. Digithun works directly with each winning organisation to design AI agents that take on real work alongside human staff — identifying where agents change the operating model rather than decorate it. Digithun is a Google Cloud implementation partner for agentic AI in Thailand, named in Google Cloud's PanyaThAI programme.
- Advanced executive training. Senior leadership gets the part that usually decides whether AI adoption succeeds: how to think about a technology curve that moves faster than a planning cycle. The training covers agentic AI readiness and exponential mindset.
- Hands-on enterprise tooling. Winners test and use Gemini Enterprise inside their own organisations at an advanced level — building the operating model in which agents and people share the work rather than agents sitting behind it.
- Martech and marketplace growth. Pantip MALL contributes its marketing technology stack for digital channels, together with a growth programme on the pantipmall.com marketplace — pairing the AI capability with a route to market.
- Three months of engagement. The programme runs for three months, with Digithun working alongside each organisation throughout.
Why this prize
Most SME support arrives as capital or as training, in isolation. Neither addresses the problem facing Thai mid-market companies right now: AI is entering every operational process, and the gap between organisations that adapted early and those that waited compounds every quarter.
An advisory relationship with people who have deployed these systems in production is worth more to a strong SME than another certificate on the wall.
The commitment also closes a loop. Earlier this year Digithun was itself one of 38 companies selected for OSMEP's Empowering SME Thailand programme, assessed by an independent panel on its own growth capacity. Returning to OSMEP's flagship awards as a contributor rather than a recipient is the intended direction of travel.
About the awards
The SME National Awards, now in their 18th year, recognise outstanding Thai SMEs across industry categories following an extensive judging process. The programme is run by OSMEP in partnership with Thammasat University.
Work with us
Digithun advises organisations on cloud, data and AI transformation. To discuss a programme for your organisation, talk to our team.
The awards are organised by the Office of SMEs Promotion (OSMEP) with Thammasat University. Digithun's role in Google Cloud's PanyaThAI programme is as published in Google Cloud's press release of 26 November 2025.
Frequently asked questions
- What are the SME National Awards?
- The SME National Awards recognise Thailand's outstanding small and medium enterprises. The 18th edition was held on 7 August 2026 at the Millennium Hilton Bangkok, organised by the Office of SMEs Promotion (OSMEP) with Thammasat University.
- What did Digithun Worldwide contribute to the SME National Awards 2026?
- Digithun Worldwide and Pantip MALL served as award partners, giving the five recipients of the highest SME National Award a three-month agentic AI programme: advisory on designing AI agents that work alongside human staff, advanced executive training in agentic AI and exponential mindset, and hands-on use of Gemini Enterprise. Pantip MALL additionally provides marketing technology for digital channels and a growth programme on the pantipmall.com marketplace.
- What is Gemini Enterprise?
- Gemini Enterprise is Google Cloud's enterprise platform for deploying AI agents and assistants across an organisation's workflows and data.
- What is agentic AI?
- Agentic AI describes systems that carry out multi-step tasks toward a goal rather than only responding to prompts — in an enterprise setting, AI agents that operate as part of a workflow alongside human staff.
- How long is the programme?
- Three months, with Digithun working alongside each winning organisation throughout.
- How can an SME work with Digithun on agentic AI?
- Organisations can contact Digithun Worldwide directly to discuss cloud, data and agentic AI programmes.